Real Time Ad Management Platform/RAMP™

Smart campaign management tools.

Optimize in-store media in response to real-time store transaction data with YCD Multimedia’s smart Real Time Ad Management Platform/RAMP™, a suite of tools including easy-to-use campaign templates, content management and POS integration. RAMP™ is specifically developed for retailers, their agencies and suppliers to manage in-store digital media and receive real-time reports on the effectiveness of promotional campaigns.

RAMP’s campaign templates and content management can be accessed by authorized users, so you or your ad agency can easily manage store campaigns – add, modify or delete clips -- based on store zones and sales activity levels. The POS integration closes the loop between transaction data and action. RAMP™ shows you what is being purchased in response to real-time promotions. So you get intelligence that enables you to modify your marketing message to influence purchasing behavior. Relevant content can be created, modified and delivered to each display and be “on-air” in minutes. Collecting sales data, analyzing promotional results and taking action is reduced to one real-time step. That’s powerful.

• Integrate easily with IBM POS and SIF partners.
• Automate production and modification of customized marketing campaigns in real time.
• Create and update in-store campaigns based on sales activity in specific store zones. RAMP’s web-based system makes it simple.
• Control your marketing. With flexible slot-based programming, multiple tiers of operators can manage specific elements of an overall marketing campaign.
• Customize reporting packages so you get information to those who need it most: store managers, regional and HQ managers, suppliers, agencies and more.