YCD|Ramp™ / Retail Advertising and Merchandising Platform

Smart campaign management tools.

YCD Multimedia is once again transforming the way retailers communicate with their customers with YCD|RAMP (Retail Advertising and Merchandising Platform). YCD|RAMP, developed to address the real needs and challenges of our retail customers, offers one platform for retailers, their agencies and their suppliers to manage their digital in-store media workflow and close the loop between in-store promotions and actual sales, allowing for real-time optimization.

YCD|RAMP is a campaign management and distribution tool that emulates the real workflow between a retailer, their agency and their suppliers with tiered access rights established to reflect the approval levels found in their existing process. In real-time, a new digital campaign can be uploaded by the ad agency or production house, approved by the corporate headquarters and distributed to all or any subset of the retailer’s locations and scheduled to be played immediately or during a later day-part. With the built in content creation tool a regional office, or individual store can customize and generate their own promotions to suit their local needs. Libraries of pre-approved templates make the creation of new promotions quick, simple and error free. YCD|RAMP helps manage multiple campaigns based on store departments, day parts and days of week.

When fully integrated with the retailer’s point-of-sale platform, YCD|RAMP will complete the information loop by allowing for analysis and reporting on the success of each campaign using that data to optimize each campaign for maximum impact and return on investment.

• Automate production and modification of customized marketing campaigns in real time.
• Reduce Costs of design, printing and distribution of traditional in-store campaign materials.
• Save Time and Money by using templates to dynamically change product prices and promotions.
• Increase Customer Satisfaction by displaying clear, consistent and always up to date product information and special offers.
• Customize your promotions and give your local store managers the flexibility they need to maximize sales.
• Control your marketing. With flexible slot-based programming, multiple tiers of operators can manage specific elements of an overall marketing campaign, while enforcing corporate brand policies.