A Letter from the CEO
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A great deal has changed over the past two months and, as many of you already know, YCD is very proud to announce the acquisition of C-nario, a move that I believe will allow for continued growth in strategic markets around the world, not for YCD alone, but for the industry.
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Trade Shows
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This year may be the biggest yet, not just for NRF but also for YCD. In light of the recent merger with C-nario, a veteran of the large-scale video wall, the joint company will be presenting a comprehensive array of technology for the retail market.
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Retail Update 1
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In order to demonstrate just how compact their cars are, Peugeot created a storefront inside the mall to showcase the functionality of the Peugeot 107. The store itself only sells one car, the 107, and includes four models of the automobile inside a small retail space. Various colors of the compact vehicle are available for potential customers to experience and touch.
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Retail Update 2
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“C-nario messenger is an optimal and a very reliable solution that best matches our needs. We were highly impressed with C-nario based products in leading airports world-wide and the high-quality capabilities and ease of use of C-nario messenger. The results speak for themselves.”
Christian Barlocher, head of Marketing Communications, Zurich Airport.
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Strategic Markets
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YCD has seen a dramatic uptick in the number of installations in and around the Russian capital of Moscow. In 2010 alone, the number of installations nearly doubled deployments from previous years combined. Partnerships with Russian resellers have become a boon to business and the technology- hungry retailers in Russia have shown an eagerness to embrace digital that is unseen in most markets.
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Industry Update
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Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors, making it hard to get comparable data on a global basis. Another complication: in most markets, 80 percent of the digital signage integrators are local companies and often span the audio/visual and IT worlds.
By Jose Avalos, General Manager, Retail at Intel
This article first appeared in Digital Signage Today on 10/7/11
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