Winter 2011
YCD Multimedia - The latest from YCD Multimedia, our customers and our partners.

A Letter from our CEO

A Letter from our CEO: Noam Levavi

In 2011, YCD will empower marketers by providing a host of user-friendly measurement and optimization tools; this will bring the level of accountability and measurement that is currently available in the online world to the brick-and-mortar environment.

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Retail Update 1 - UK

Toyota GB Further Enhances Its Customer Experience Using YCD Multimedia Solutions

Toyota GB implements the new "Customer Lounge Area", providing an area with a relaxed atmosphere within each Toyota Center.

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Retail Update 2 - Israel

YCD Multimedia Creates Interactive Multi-Touch Wall for Mobile Stores

"Working together with YCD Multimedia we've been able to examine a new approach for phone display. We learned during the pilot conducted that it gives our customers a fresh, fun way to view the variety of devices we offer and speeds up our customer service process."

- Adi Cohen, VP Marketing, Cellcom Israel

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Retail Update 3 - Russia

YCD Multimedia & IncrediTechs, Making Winter Warmer in Moscow

"Our customers are genuinely ‘wowed’ by the multimedia display and we are very proud of the unique customer experience and atmosphere this solution has created for our coffee shop and brand."

- Mr. Alexey Kaira, General Manager, Shokoladniza

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Technology Update

YCD, Retalix and HP Collaborate to Create a Ground-Breaking In-Store Digital Signage Platform

“The integration of the YCD|RAMP™ with the Retalix® Customer Management and Marketing suite and our store solutions, enables more effective communications of real-time promotions to the customer, and enhances the overall customer experience at the store".

Oren Betzaleli, Head of Products and Marketing, Retalix®

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Industry Update

Digital signage: The top 10 trends for 2011

- DigitalSignageToday.com

"The industry is growing up and is now part of the mainstream. I contend that we reached the tipping point in 2010, and here is why: As defined by Malcolm Gladwell, the tipping point is 'the level at which the momentum for change becomes unstoppable'..."

- Keith Kelsen, author of "Unleashing the Power of Digital Signage" and CEO, 5th Screen

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Employee Spotlight

Employee Spotlight: Brian Mak, Director, North America Sales & Client Development

Brian Mak
Director, North America Sales & Client Development

Known to many as the "Hungry Chinese Man" from his food & travel blog, Brian Mak was born and raised in Hong Kong and speaks, reads and writes Mandarin, Cantonese, and some French. Throughout his life he has fed his competitive spirit through swimming and today uses that drive to achieve success at YCD Multimedia.

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