YCD Recently announced that Diesel, one of the world's leading designers of high-end, ready-to-wear, fashion apparel, has selected YCD's high impact MuVi Wall™ solution to manage and control digital marketing elements at Diesel's flagship store on Fifth Avenue in New York City.
Mounted on the landing of the second floor, a large 2X3 video wall is used to display Diesel's newest collections and campaigns. Comprised of 46" NEC displays and visible from the first floor, the large video wall installation helps to actively engage customers and improve the in-store traffic flow.
YCD|MuVi Wall is a high impact video wall solution that uses digital messaging to create WOW effect, while also building brand-customer relationships and showcasing promotions. MuVi Wall integrates fully synchronized audio and video for unparalleled impact. It can support 3, 6, 9 or 12 separate channels of digital content to be displayed in a completely customizable configuration, on separate screens or across a single canvas, at a single location or many.
The content displayed on the screens is created by Diesel and configured with the help of YCD’s creative services team. All updates are managed directly by Diesel and are updated through YCD|Platform in coordination with the brand's new seasonal campaigns or product promotions.
"The video wall at Diesel's flagship store creates an ambient shopping experience that keeps the customer engaged, while also strengthening the brand message," said Daniele Minestrini, Diesel's Head of Interior Design Department in New York City. "It's obvious that dynamic video content with high graphical quality resonates more with a customer than traditional print signage, and therefore digital signage is the best means of high-impact communications with shoppers."
YCD|Platform, YCD's cloud-based content management system, is also used to manage a single-screen wayfinding display at the first-floor entrance to help customers navigate the store and locate specific merchandise.
This new installation in New York City joins another YCD / Diesel collaboration, on Market Street, San Francisco’s main retail thoroughfare . In order to test content and promote a new seasonal clothing line, YCD’s MuVi Wall was also installed in Diesel’s NYC headquarters.