Issue Summer 2010

YCD Releases YCD|RAMP™ v2.0

In May 2010 YCD Multimedia announced the release of YCD|RAMP™ v2.0. The new solution offers significant enhancements that simplify and automate creation and management of in-store digital marketing campaigns, helping retailers maximize sales while reducing costs and time-to-market.

The most significant change in Version 2.0 is the ability to manage digital menu board content using the easy to use creation/management engine introduced in the first version of YCD|RAMP. Now, quick service and fast casual restaurant chains can leverage YCD|RAMP’s template-based system to quickly and easily create and manage digital menu board content across multiple locations. Reflecting the choice and power YCD Multimedia offers, YCD|RAMP enables retailers to choose whether they want to control all locations centrally or give their local managers the flexibility to customize their own menus, subject to corporate guidelines. The advanced technology includes support for video wall formats allowing for unprecedented flexibility in display placement and design.

Dani Zeevi, CTO of YCD Multimedia said “This new solution is a direct response to the needs of our customers and partners across the retail industry. The ability to remotely manage content while allowing for customization at the store level to accommodate for local product availability and pricing is critical to a successful digital menu board deployment, and we’ve made it simple.”