Issue Winter 2010

YCD Multimedia Provides Digital Media Solutions to Bobbi Brown Cosmetics

YCD Multimedia recently provided digital media solutions and creative services for the newly renovated Bobbi Brown (an Estée Lauder Companies brand) flagship cosmetics counter at Bloomingdale’s 59th Street department store in New York.

Unveiled in October 2009 as part of Bloomingdales highly publicised makeover of their cosmetics floor, the focal point of the updated Bobbi Brown flagship counter is an eye-catching, nine-screen (3-by-3 matrix) video wall served by our proprietary MuVi Wall™ product. The video wall displays high-definition, exclusive seasonal videos of Bobbi Brown behind the scenes at photo shoots and the famed New York fashion week.

Additionally, two 32-inch high-definition interactive displays using touch-screen technology were incorporated into Bobbi Brown’s product tester display unit. This dynamic solution offers customers the ability to select a cosmetic product category from icons on the touch screen and receive additional, detailed information on the cosmetic of their choice as well as suggested complementary products. Customers can then try out the products from the tester display. To round out the multimedia experience, we also are providing background music customized for the Bobbi Brown shopper demographic.

As part of our end-to-end offering, we provided project management services to oversee the project from concept to installation, sourced and managed the installation of the hardware and displays and provided content creation services.

“YCD Multimedia really understood our overall goals and worked to create a solution that is specific to our space and our brand and a solution that will have the longevity to grow and expand as we do” said Leo Mascotte, vice president of creative services for Bobbi Brown Cosmetics.