Issue Fall 2009

YCD Provides Digital Media Experience for Fashion Retailer “Mango”

MANGO, with over 1,200 stores in 91 countries, is an internationally recognized brand of woman’s fashion and accessories. Based in Barcelona, Spain, dressing the modern, urban woman for her daily needs is the formula that they have analyzed, adapted and applied in all countries in which MANGO is present. It remains one of the keys to their commercial success and international prestige.

For their new concept fashion boutique in the fashionable Dizengof shopping center in Tel-Aviv, Israel, MANGO has selected YCD Multimedia to provide in-store digital media solutions to create store ambiance, reinforce brand messaging and merchandising. The Dizengof store joins MANGO’s other prestigious flagship locations in SoHo (New York), Oxford Street (London) and Paceo de Gracia (Barcelona).

The solution includes 4 large displays strategically placed around the shopping area, a video-wall and a staircase with LED screens for steps. The content is served by YCD’s media player (YCD|Player) and includes a special Mango video art installation displayed on the LED staircase. The other displays include a combination of video art, seasonal fashion shows and promotional messages. In addition YCD Multimedia has also customized Mango's background music to fit their trendy atmosphere creating the ultimate shopping experience for Mango’s customers.

"Our new MANGO store in Tel Aviv is a precedent in the Israeli retail market – both in the level of design and the fashion statement it makes", says Shay Amir, Vice President of Elbit Trade and Retail (the official franchisee of MANGO fashion in Israel). "It was important for us that the store would reflect the right message and our unique concept design, aimed to deliver the best international shopping experience for our customers, just as our other flagship locations do.”