Issue Fall 2011

YCD Lands at Zurich Intl.

One of the world’s busiest international hubs, Zurich International Airport is a place where up-to-date information is of the utmost importance. Families, businessmen and travelers from all over the world depend on reliable flight data, schedules and news that can change in the blink of an eye.

YCD has installed a comprehensive C-nario Messenger system that manages hundreds of screens detailing accurate real-time data for arrivals and departures. The system also includes screens in the baggage claim, providing travelers with up-to-date information, as well as advertising space within the airport. In addition, some screens display live sporting events, entertaining those waiting for flights.

All of the screens at the airport are managed centrally by Zurich airport's media manager and Clear-Channel, a Swiss media company. Operation of the network is supported by the technical department at the airport, along with SDI/D!ME, a long-standing partner of C-nario.

“C-nario messenger is an optimal and a very reliable solution that best matches our needs,” said Christian Barlocher, head of Marketing Communications at Zurich Airport. “We were highly impressed with C-nario based products in leading airports world-wide and the high-quality capabilities and ease of use of C-nario messenger. The results speak for themselves.”

Seen as one comprehensive system, the entire network is comprised of stand-alone displays, video walls and collages. In addition to providing essential information to travelers, it includes a unique digital advertising medium called Ad-e-motion, developed by Clear Channel. The addition of an advertising platform, in the form of a seven-screen perspective axis of 56” high definition LCD screens, is part of the results-oriented system that the C-nario Messenger software controls.

Advertisers are highly impressed by the overwhelming impact that the digital signage network has on passengers, as well as by the competitive size of the project, the super high-definition visual performance, the exclusive location and the persuasive network.

“C-nario messenger has become the solution of choice for a growing number of airports world-wide,” said Noam Levavi CEO of YCD Multimedia. “Zurich Airport is a main global aviation hub and the fact that our solution has been selected as the display platform that serves the airport authorities, advertisers, and most importantly, the passengers, is a testament to its superb quality."