Issue Summer 2008

The Ferrari Shopping Experience

Ferrari lovers have a new way to get a hold of some of the famed Italian automaker's newest gear, but a car is not what you buy at these stores. It’s everything from notepads to suitcases emblazoned with the familiar black and yellow logo.

Ferrari retail stores are new in the United States and Forza Retail has exclusive rights to open them throughout North America. Thus far locations have opened in Aventura Florida, Honolulu Hawaii and a new store opening in San Francisco California.

Ferrari has a worldwide following and is known for quality and speed. Offering hundreds of items to delight any Ferrari enthusiast, just what makes these stores so cool? A cutting edge retail environment that reflects the very essence of the brand itself.

YCD Multimedia, working with our partner TDSG, has equipped the Florida and Hawaii locations with MuVi Walls and Video slices. YCD|Platform provides Forza Retail with the ability to distribute and manage content, keeping these locations on the cutting edge with our customized on-site digital media solutions.

Forza Retail President Joel Herman said, “The brand has a huge following and creating the right in-store environment is key to conveying the Ferrari experience. YCD Multimedia has played a central role in helping us attain this goal through their unique in-store digital media solutions.”

A customer might already own a Testarossa or they might aspire to own one and buy a Ferrari mouse pad instead. The Ferrari store caters to both buyers. So the next time you’re in Hawaii or Florida make sure to satisfy your need for speed by stopping by one of these truly unique locations.