Issue Fall 2011

PRI’s Journal of Retail Analytics

As advances in the technology of communication continue, social media being one aspect of this, it is important that retailers, advertisers and marketers are able to adapt to this type of consumerism. Last quarter, Neilson reported that social networks and blogs reach nearly 80 percent of active internet users in the United States. The same study shows that from this group, 60 percent of those using three or more digital tools for product research learned about the product through a social networking site. Not only can the consumer find information about a product, they can also see which of their friends purchased the same item and simultaneously promote what they buy. More simply, keeping up with the Joneses has taken on a whole new meaning.

By Noam Levavi, Co-founder and CEO, published in Platt Retail Institute Journal of Retail Analytics

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