Issue Winter 2009

Retalix and YCD Integrate Digital Media with Point of Sale Software

In another industry-leading innovation, YCD Multimedia has successfully closed the loop between in-store promotions and actual sales in real time through its integration with Retalix point-of-sale software. Retalix is the leading provider of food retail and distribution software worldwide. Their software solutions automate and synchronize retail, distribution, and supply chain operations for retail outlets, headquarters, and warehouses. Retalix solutions are installed at over 40,000 retail and distribution sites and 300,000 checkout lanes around the globe. Their customers include supermarkets, convenience stores, fuel stations and quick service restaurants. With over half of the top 50 food retailers and food distributors in the U.S. using their software, Retalix is recognized as a market leader.

The integration of YCD Multimedia’s digital media solutions and Retalix POS systems enable businesses to control and measure every facet of their onsite digital media experience. Integrating digital media with a POS system creates a complete sales and promotions solution for retailers to increase sales, maximize operational efficiencies and optimize promotional impact. YCD has developed several proprietary, patented (pending) technologies to deliver this automation using business intelligence to maximize the promotional impact of this unique offering.

Alon Goetz, Executive Vice President, Retail Solutions with Retalix says that “Retalix believes in integrated solutions. Today’s retailers have many “stand alone” systems in their organizations. What we are trying to do with YCD is to connect their multimedia capabilities to the execution of in-store promotions. This will allow the retailers to automate and maximize the impact of their digital media promotions in the store.”

By integrating the POS system with digital media applications, retailers can optimize promotional messages based on real-time transactional data and customer purchasing behavior. Retailers can measure the effects of price modifications, new product introductions and realize a true ROI for in-store marketing.

The integration of digital media and POS systems enables retailers to fully control every aspect of their digital media experience. As we move forward with this technology, Goetz says, “Retalix is driving retailers to integrate all the store level devices to one system.”