Issue Fall 2009

Benelux Electronics Chain Uses YCD Technology

Krëfel, the largest electrical home appliance chain in Belgium and Luxemburg has chosen to use YCD Multimedia's solutions in more than 70 branches of the chain. To meet the demands and needs of Krëfel YCD’s Benelux partner, ThisPlays2 together with Fast Retail, Krëfel’s in-store marketing agency, has developed the “Krëfel TV News Channel” (KTVN) which is broadcast on approximately 4,000 giant screens throughout the 70 Krëfel branches across the Benelux region.

The channel displays an interesting and well-balanced mix of lifestyle content, such as animated movie trailers, information on Krëfel’s products and services and external advertising. In addition, shoppers can listen to carefully selected music, played on “Krëfel Radio” with advertisement spots inserted informing them about new and special offers. The audio and video content will be automatically updated regularly by ThisPlays2's content team. Updates will be managed remotely via "TP2 Content Management System", and YCD’s remote media management and distribution platform (YCD|Platform).

Krëfel's staff reports that the dynamically programmed, high quality content has proven useful and has been well received by their customers. "Krëfel is and has always been a trendsetter in optimizing shopping experiences", says Olivia Devuyst, Marketing Manager for Krëfel. "KTVN is a very flexible and powerful tool in our marketing mix and we are happy to have delivered a solution that is truly unique in this segment".