Issue Spring 2010

Industry Expert Praises YCD

David Weinfeld, a Principal of The Preset Group, recently praised YCD in his Digital Signage Insights blog recapping NRF 2010. The Preset Group is a consulting partnership led by some of the most respected experts in the digital signage and digital out-of-home media industries.

“While Intel's partnership with Microsoft in developing a multi-touch retail solution has garnered the most press from the show, I was equally captivated by another solution from one of Intel's partners at NRF,” wrote Weinfeld. “Mark my words … the company I mention next (YCD Multimedia) is one that will have a long, prosperous future in the digital signage industry (and beyond!). Their solution is a next step for the digital signage industry.

YCD Multimedia displayed the robustness of the company's software solution in driving a nine screen Samsung video wall (plus a tenth interactive screen) from a single player (powered by an Intel processor, of course). The video wall was capable of playing out 9 different channels of content, unique to each screen. I was blown away by the fact that the system was running from one media tower. The screen displayed 4K content, meaning 4X HD resolution, given that each display was running at its native 1080p resolution.

That by itself was impressive, but then Josh Kampel, YCD's head of business development, took the covers off of the company's most recent innovation – YCD|RAMP (Retail Advertising and Merchandising Platform). An advertising management system that is as intuitive and beautiful as it is robust, YCD|RAMP bridges corporate and local network control, while supporting easy content creation, data management, playlist creation, and campaign scheduling. Their solution is a next step for the digital signage industry.”

Read Weinfeld’s blog entry in full here