Issue Fall 2008

Greetings:

Flat panel displays are popping up all around us as corporations begin to make big investments in digital in-store media. “Good news” you might say, with Forrester forecasting screens in 90% of US retailers by 2011, but the problem is that many of these investments in hardware have not been accompanied by appropriate investments in software. Since hardware represents the lion’s share of the cost, this approach baffles me. Many of the screens at retail are still harnessing the digital world’s equivalent of a horse-drawn carriage -- DVD players. It makes me want to yell out, “Why bother!!”

I was recently at the airport and was excited to see a newly-renovated bookstore with large screens in the window. My excitement was short-lived. On the screens were images of last month’s Vanity Fair magazine. I stepped into the store to inquire. They told me they had not yet received the new DVD from head office. In a digital world this should never happen. Your business deserves better, as do your customers. With the YCD|Platform delivering and managing digital content over the Internet, the days of non-compliance are over. Never again should your customers see in-store marketing materials that are out of date or in-store promotions for products that are out of stock.

At YCD Multimedia, we are focused on bringing measurable ROIs to our clients from their investments in digital media. That means leveraging dynamic delivery of content, precise targeting and measurability. Our solutions are designed to help retailers make more money by optimizing in-store promotions and point-of-purchase marketing spend. If you have the hardware and infrastructure already installed but are not dynamically delivering and managing content, we can help you get a much better return on the capital you have already invested. Contact us to find out how best to put digital in-store media applications to work for your business. We’d like to help.