Issue Spring 2010

Employee Spotlight: Ziv Levavi

Ziv Levavi joined YCD Multimedia in July 2006 as part of YCD’s commitment to providing a full end-to-end solution to enterprise retail and QSR customers. He came to YCD with five years of experience in project and operations management. Previously he worked for R-Tip, a company that specializes in providing creative solutions and sales promotions for retailers at the point of sale. As Director of Sales and Project Management, Ziv worked with some of the largest brands in Israel such as Coca Cola, Strauss and Pfizer.

He started as a project manager for YCD Israel and shortly thereafter became the manager of the Israel project management department, which includes a team of three project managers. In August 2009, as a result of YCD’s growing international presence, Ziv was appointed to his current position as Director of Operations – International, where he manages the international department that supports dozens of resellers worldwide.

"As part of the company’s strategy to define YCD Multimedia as the technology leader in the in-store digital media space, the international department has the privilege to take part in designing the future of this industry,” said Ziv. "As the digital media industry has been evolving rapidly in the last few years, we have the opportunity to find the answer to the emerging needs of the market. YCD’s products and services allow us to respond to these needs in a simple and cost effective way."

Along with leading the projects and international departments, one of his most significant achievements working at YCD is initiating and developing the concept of YCD|AdScreen®, smart programmable screens at the point of sale for targeted promotions, one of YCD's flagship shopper marketing solutions for the retail environment.

Ziv holds an MBA in Business Management; he is newly married, enjoys spending his free time playing basketball and is a dedicated Sony PS3 Gamer.