Issue Summer 2010

Digital Signage: Missing from your Marketing Mix

By: Brian Schuvart, ADOTAS.COM

Advertising as we know it is quickly changing. Consumers are no longer viewing traditional mediums in home, leading to a declining rate of effectiveness. As a result, advertising dollars are shifting away from expensive stalwarts like full-page print ads and 30-second TV spots.

Recently Outsell demonstrated the decline of traditional media when it reported that digital advertising spend is poised to surpass print for the first time in 2010. Fortunately, as traditional mediums become less effective, vehicles like digital signage have emerged to provide companies of all sizes with solid, affordable advertising options.

Click here to read the full article: http://www.adotas.com/2010/05/digital-signage-missing-from-your-marketing-mix/