Issue Summer 2010

Digital Place-Based Media – An independent Supplement from the Wall Street Journal

Edited by: Lyle Bunn, Principal and Strategy Architect, Bunn Co.

Arbitron Inc. reported in 2009 that Out-of-home video as a medium reaches 67 percent of Americans 18 years and older each month, and delivers a fairly representative cross section of consumers. 76 percent of those seeing digial signage noticed displays in multiple venues. It’s economic value is as an industry itself and as an enabler of the success of other industries such as retail, consumer products and services, hospitality entertainment, transportation, financial services, manufacturing, academic and governments.

Click here to read the full supplement: http://lylebunn.com/Documents/WSJ%20DPBM%20Supplement.pdf