Issue Fall 2009

A Letter from our CEO:  Noam Levavi

These are fascinating times in the digital media space. Uncertainty, constraints and challenges have fostered creative thinking and some great new opportunities. As we enter the fourth quarter of 2009, I’m happy to share with you, YCD’s customers, partners and friends, some of our achievements and plans for the months ahead.

Globally, YCD continues to lead innovations in the area of in-store marketing, revolutionizing the way brands and retailers communicate with their customers. Introducing a holistic approach, we now work with a number of advertising agencies to offer their clients a full, end-to-end solution, from strategy and design, through implementation and ongoing management.

This newsletter brings you the latest on our partnership with Ogilvy and our participation in their Innovation Lab - an inspiration center inviting clients to an experiential educational journey into the next generation of brand engagement. Also, on October 21st, I will be speaking at The Economist Conference “Media Convergence; The Moment of Truth: Consumers, Technology and Commerce”, in New York. The conference, hosting marketers from Starbucks, McDonalds, Best Buy, Samsung, YouTube/Google, IBM and other leading brands, will explore how the surge of new technologies is reshaping the marketing landscape. I will join a panel to discuss how innovative technologies impact marketing efficiency and measurability and how it can be used to better understand consumer behavior and buying processes. YCD will demonstrate how its solutions and professional services revolutionize the way marketers achieve their goals.

Our commitment to global expansion continues through our international partners. ThisPlays2, our partner in the Benelux region is just one example, with more to follow around the world. Additionally, we have recently teamed up with Minicom, a world leader in “last mile” connectivity solutions for the digital signage industry, to include YCD’s MuVi Wall in their global product catalog.

Hot topics at the Digital Signage - Investors Conference last week in NYC were targeting, measurability and ROI. With great enthusiasm, I announce the launch of our latest game changing solution for retailers: Real-Time Ad Management Platform (RAMP). RAMP addresses all of these topics for the first time under one innovative platform. A web-based campaign management and optimization tool, RAMP brings unmatched control to a select group of customers this fall, and will be fully launched in early 2010. Visit our website or contact YCD to learn more about RAMP and its capabilities.

To keep up to date with YCD Multimedia, you can now follow us on Facebook and Twitter and join one of our regularly scheduled webinars to learn more about industry trends and YCD's capabilities.

Sincerely,

Noam Levavi