Issue Winter 2009

A Letter From Our CEO

As an ex-McKinsey consultant, I read with great interest their recent warning to retailers. Beware, “the least effective thing to do in a recession is simply to ‘hunker down’ and ‘weather the storm’,” they told readers of The McKinsey Quarterly at the end of last year. As I read on, I realized that the digital media solutions that YCD offers its clients directly impact each of the initiatives McKinsey was suggesting that retailers take on to combat a recessionary environment. Specifically, how to sell more, reinforce brand differentiation and manage expenses. These are each integral elements of what drives the return on investment in digital in-store media for YCD’s clients. For the upcoming Digital Signage Expo later this month in Las Vegas, we wrote a short point-of-view on in-store digital media as the recession busting killer application. By bringing unprecedented media measurement and accountability to the customer point-of-decision, YCD offers retailers the tools to invest more wisely though the current downturn.

I hope you find what we have to say in this newsletter to be helpful at further thinking through the relevant applications for your business. We are pleased to be able to use our newsletter as a way of staying in touch with you. However, in some of the territories we do business, there are new regulations controlling email communications. As always, we offer you the option to be removed from our mailing list, but we hope you will choose to continue to stay in touch with us. We prefer a two-way dialog, so please get in touch, let us know what you think and how we can help your business.

Regards,