Case Study: H&O

25-70% sales lift on featured products

H&O is a popular fashion chain offering trendy apparel, accessories, cosmetics and sporting goods for the entire family in its 31 stores throughout Israel.

Challenges

• Reinforce H&O’s brand identity as a first-stop for fashion-conscious, cost-conscious consumers
• Provide an engaging in-store experience for customers and families as they browse and shop
• Increase sales of cosmetics and other beauty products

Solution

YCD Multimedia piloted two major installations with H&O to meet the defined marketing challenges and the results have far exceeded projections.

• Create dynamic, exciting video that promotes products for the whole family, and defines the fashion-forward and young lifestyle of the “the H&O customer.” YCD|Player’s easy-to-use interface makes programming and playing easy and efficient.
• Surround the customers with images. YCD Multimedia installed screens throughout the store, in horizontal and attention-getting full-wall configurations, that display images of H&O products in motion. Screens and audio integation made possible with MuVi Wall™.
• Lift cosmetic sales with POS digital displays promoting monthly beauty-product specials. AdScreens™ face the customer at the moment of decision with dynamic promotions of featured products.

SUCCESS

• 25% sales lift overall
• 70% sales increase on featured cosmetic products

View Media Sample