Case Study: Aroma Espresso Bars

Over 25% sales increase and enhanced ambiance

CHALLENGES

• Retain and expand customer base in a fiercely-competitive market.
• Change customer perception of Aroma as a “quick errand” stop rather than a destination location
• Simplify management of promotions and pricing across different cultures and currencies.
• Gain control over marketing materials. Local franchisees’ in-house marketing materials were often inconsistent with the Aroma brand.
• Streamline the stores’ interiors to reinforce the clean, modern brand. Ad flyers and posters created a cluttered appearance.

SOLUTIONS

Over 3 years, YCD Multimedia partnered with Aroma to successfully increase sales through a range of progressive steps powered by our robust, expandable technology.

• Revitalize the ambiance and create a consistent, inviting environment with customized music playlists and dynamic digital video using YCD|Platform and YCD|Player.
• Control promotions across branches with remote content management. Aroma’s head office is able to program and distribute consistent content to all restaurants quickly and efficiently.
• Increase customer dwell time and sales with interactive entertainment. YCD Multimedia designed an imaginative “Mobile Jukebox.” Customers can text music and video selections to the store’s big-screen display.
• Lift sales through integrated menu and POS displays. With clean, modern AdScreens™, Aroma displays dynamic promotions directly to customers at the point of decision. Promotions can be managed by corporate, region or individual franchisee, and pricing and content customized by region, store and day part.
• Optimize in-store promotions by integrating promotions with real-time transaction data. Aroma is currently beta-testing YCD Multimedia’s RAMP™, integrated with their existing Retalix retail software. RAMP tracks Aroma’s in-store sales in real time, and allows corporate headquarters, regional directors or franchisees to instantly modify promotions or adjust pricing.

SUCCESS

100 bustling destination locations on 3 continents

• Enhanced customer experience
• Reduced customer wait and transaction times
• Increase in franchisee satisfaction

Sales revenues up 25-35% overall

• 68% increase on promoted desserts
• 30% increase on promoted flavored mineral water
• 52% increase in sales of coffee and pastry promotions

Immediate, relevant promotions. Lower costs.

• Real-time analysis of sales in response to promotions
• Immediate distribution of promotions and new product launches
• Marketing targeted by region, individual restaurant and day part
• Consistent communication standards and content
• Clean, modern displays, always current
• Cost savings on print promotion, distribution and logistics

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