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Onsite Applications

Why Digital Signage and Digital Media?

Use in store digital media to deliver your most important marketing message right to your customer at the point of decision. The power of digital media for in store digital signage applications allows your message to have the most impact with the right customer at the right time.


Use Digital signage to grow your revenue

  • Digital signage increases impulse purchases by double digits at point-of-sale
  • Digital signage boosts up-selling, sales of higher margin products and combination offerings
  • Digital signage optimizes product mix and enhances cross-selling
  • Digital signage builds awareness and trial of new products
  • Digital signage transforms "dead" customer wait time into promotional opportunities
  • Digital signage converts shoppers to customers with engaging experiences and targeted offers

Use digital signage to reduce your costs

  • Digital signage helps eliminate design, printing, logistics and distribution costs of point-of-purchase paper marketing collateral
  • Digital signage reduces waste of perishables
  • Digital signage drives down inventory expenses
  • Digital signage shrinks employee training costs

Use digital signage to reinforce your brand

  • Digital signage ensures full compliance of all in-store promotional materials
  • Digital signage integrates in-store media with other advertising
  • Digital signage increases customer satisfaction with tailored in-store experiences
  • Digital signage builds brand awareness and recall
  • Digital signage delivers corporate communications to employees across sites rapidly and consistently
  • Digital signage helps streamline employee training

Digital Media

YCD Multimedia client installation

Dynamic content delivery, relevant promotions, targetability and measurement – for the first time bricks-and-mortar retailers can benefit from the same advantages that fueled the explosive success of the Internet’s marketing and advertising capability by strategically deploying digital media in the retail environment. Audience fragmentation and customer expectations shaped by interactive technologies reduce the impact of TV, radio, print and point-of-sale paper collateral. But the store environment itself can offer even more efficient and effective ways to engage customers, reinforce other advertising, and influence decisions at the cash register. It’s no surprise that current marketing research indicates that over 90% of retail businesses in the US will have in-store digital media capacity by 2012.

Cost-effective, powerful, efficient and green: Digital media delivers your most important marketing message right to your customer at the point of decision.