YCD Provides Digital Media Solutions to the Bobbi Brown Cosmetics Counter at Bloomingdale’s 59th St.

Posted December 03, 2009 in Press Releases

NEW YORK, NY, December 3, 2009— YCD Multimedia, a leading provider of smart digital media solutions for retailers, is providing their solutions and creative services for the newly renovated Bobbi Brown (an Estée Lauder Companies brand) flagship cosmetics counter at Bloomingdale’s 59th Street department store in New York. 

Unveiled in October 2009 as part of Bloomingdales highly publicised makeover of their cosmetics floor, the focal point of the updated Bobbi Brown flagship counter is an eye-catching, nine screen (3 by 3 matrix) video wall served by YCD’s MuVi Wall™ product.  The video wall displays, in high definition, exclusive seasonal videos of Bobbi Brown behind the scenes at photo shoots and fashion week. 

Additionally, two 32” high definition interactive displays using touch screen technology have been incorporated into Bobbi Brown’s product tester display unit.  This dynamic solution offers customers the ability to select a cosmetic product category from icons on the touch screen and receive additional, detailed information on the cosmetic of their choice as well as suggested complimentary products.  Customers can then try out the products of their choosing from the tester display.  To round out the multimedia experience YCD is also providing background music customized for the Bobbi Brown shopper demographic.

As part of their end-to-end offering YCD provided project management services to oversee the project from concept to installation, sourced and managed the installation of the hardware and displays, and provided content creation services.  “YCD Multimedia really understood our overall goals and worked to create a solution that is specific to our space and our brand and a solution that will have the longevity to grow and expand as we do” said Leo Mascotte, Vice President of Creative Services for Bobbi Brown.

ABOUT YCD Multimedia (http://www.ycdmultimedia.com):
YCD Multimedia provides marketers with a set of tools to manage distribute and target digital media into the retail environment.  From large format displays that promote products based on real-time inventory levels, to small shelf level interactive displays, YCD’s flexible platform can help retailers ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience.

To date, the company has partnered with over 1,200 customers, in the retail, hospitality, banking and automotive industries, including some of the world’s most recognized brands such as Coca Cola, Toyota, American Airlines, Pizza Hut, Kodak, Hilton Hotels, Cartier, Crocs, and Hugo Boss.

Founded in 1999, YCD Multimedia is headquartered in the United States with offices in The United Kingdom and Israel and has an international network of resellers serving clients around the globe.

Contact:
Robert Swanson
YCD Multimedia, Inc.
Tel. 646-237-8112

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For more information and media inquiries please contact YCD Multimedia at info@ycdmultimedia.com or 646-237-8100.