YCD Multimedia to provide digital media services for Belgian Electrical Appliances Chain, Krëfel.

Posted September 01, 2009 in Press Releases

Krëfel, the largest electrical home appliance chain in Belgium and Luxemburg has
announced today that it will utilize YCD Multimedia’s solutions in more than 70
branches of the chain. YCD Multimedia is a developer and provider of smart
digital media solutions for retail businesses. The project`s value is estimated
at more than 300,000 Euro.

To meet the demands and needs of Krëfel, YCD`s Benelux partner, ThisPlays2
together with Fast Retail (Krëfel`s in-store marketing agency) has developed the
“Krëfel TV News Channel”, which is broadcast on approximately 4,000 screens
throughout the 70 Krëfel branches across the Benelux region.

The channels display an interesting and well-balanced mix of lifestyle content,
such as animated movie trailers, information on Krëfel`s products and services
and external advertising. In addition, shoppers can listen to carefully selected
music, played on “Krëfel Radio” with advertisement spots inserted informing them
about new and special offers.

Krëfel’s staff reports that the dynamically programmed, high quality content has
proven useful and has been well received by their customers. “Krëfel is and has
always been a trendsetter in optimizing shopping experiences,” says Olivia
Devuyst, Marketing Manager for Krëfel. “KTVN is a very flexible and powerful
tool in our marketing mix and we are happy to have delivered a solution that is
truly unique in this segment.”

“Smart use of digital in-store media can increase consumers` average shopping
basket,” says Noam Levavi, CEO of YCD Multimedia. “Our solutions have a direct
influence on the customer’s decision-making during the most critical moments at
the point of purchase. By using YCD’s smart on-site digital media solutions, the
retailer has dynamic control of their marketing messages, and full access to
measurable results within their business.”

ABOUT YCD Multimedia (http://www.ycdmultimedia.com):

YCD Multimedia enables retailers to realize rapid returns on investment from
in-store digital media. Its end-to-end offering provides professional services
and technology to increase profits, optimize product mix and enhance the
customer experience. For a decade YCD has led the field in innovation for over
1,200 clients on 5 continents. YCD’s clients include some of the world’s most
recognized brands such as American Airlines, Toyota, Kodak, Hilton Hotels,
Cartier, Pizza Hut, and Heineken. Founded in 1999, YCD has offices in the United
States, United Kingdom and Israel along with an international network of
resellers serving clients around the world.

For more information and media inquiries please contact YCD Multimedia at info@ycdmultimedia.com or 646-237-8100.