YCD Multimedia Redefines Perception of Onsite Digital Media Solutions Market

Posted August 05, 2008 in Press Releases

New Web Site Highlights Suite of Smart Digital Media Solutions, Borrowing From Principles of Online Marketing

NEW YORK, NY - August 5, 2008 - YCD Multimedia today announced the expansion of its core offering to include a suite of smart onsite digital media solutions designed to yield measurable returns on investment in onsite digital media for retailers. The company also unveiled its refreshed brand identity and launched its new website at http://www.ycdmultimedia.com to highlight the extended applications of its onsite digital media solutions.

The newly designed website supports YCD Multimedia’s vision of applying the principles of online advertising and ecommerce to bricks-and-mortar retailers. It also shows how the company’s expanded suite of products and services builds on its technology platform and established position as the provider of turnkey end-to-end solutions, redefining the way businesses leverage onsite digital media to drive their strategic initiatives. For the first time, potential clients can view real-life video case studies at http://www.ycdmultimedia.com of how companies have utilized YCD Multimedia’s smart media technology to realize increased profits, optimized product mixes and enhanced customer experiences.

“Today, in-store media is widely considered its own marketing medium, and digital onsite capabilities are taking those applications to new heights with measurability, personalization and interactivity, previously the exclusive domain of online retailers,” said Barry Salzman, Chief Executive Officer, YCD Multimedia.  “With our suite of smart technology applications, YCD is empowering bricks-and-mortar retailers to make in-store media accountable and enabling the retail environments of the future.”

The foundation of YCD Multimedia’s core offering lies within its open and flexible technology platform. It now allows retailers to integrate their point-of-sale transaction data with YCD Multimedia’s onsite digital media distribution platform and playback software. As a result, this capability makes it possible for businesses to optimize the performance of in-store promotions against real-time sales data and to serve up promotions on digital screens to customers based on their current purchases. The addition of smart media solutions to its offering of digital ambiance, digital merchandising and corporate communications applications makes it possible for YCD Multimedia’s clients to realize measurable results from onsite digital media. 

According to Frost & Sullivan, the in-store digital media market is expected to grow rapidly over 35.0% over the next 5-6 years, as an essential element in retail, media and marketing strategy. “The on-site digital media market is ripe for significant growth, especially because we are seeing the convergence of macro forces such as fragmentation of traditional media audiences, declining screen and hardware pricing and the increased marketing investment in shopper marketing drive demand for more sophisticated, customized digital solutions that deliver powerful, insightful data on unique consumer interests,” said Aravindh Vanchesan, Program Manager - Retail Systems Unit, Frost & Sullivan.

For more information and media inquiries please contact YCD Multimedia at info@ycdmultimedia.com or 646-237-8100.