YCD Multimedia Appoints Carter Etherington as Chief Marketing Officer

Posted May 30, 2008 in Press Releases

On-site Media Leader Expands US Team with the Addition of Prominent Marketing Executive

NEW YORK, NY - May 30, 2008 - YCD Multimedia (http://www.ycdmultimedia.com), a leading provider of digital media solutions, today announced the appointment of Carter Etherington as Chief Marketing Officer. Etherington joins the company with an impressive background in the marketing industry, having worked in senior level positions at companies including MTV Networks, Delta Air Lines and EarthLink, Inc. He will work alongside CEO Barry Salzman and a distinguished team in the New York City headquarters. The company also maintains offices in Israel and London.

“Carter’s remarkable experience and fresh approach to building great brands and powerful marketing solutions made him the ideal candidate for this position,” said Barry Salzman, CEO of YCD Multimedia. “We know he will play a central role in developing and promoting the YCD brand in the United States and around the world.”

Etherington was previously Director of Content Distribution & Partnership Marketing at MTV Networks, where he launched and distributed emerging brands including Logo & MTV TR3S, the network’s newest channels. Prior to MTV, Etherington was Director of North American Marketing Communications at Delta Air Lines, where he spearheaded brand development, advertising, media and the launch of Delta’s Song air line. At Delta, he earned a Silver EFFI and 8 Telly awards.

“I am excited to be joining such an innovative and forward thinking company,” said Etherington. “YCD is a leader in developing breakthrough marketing solutions and I look forward to working alongside this team as we continue to help leading retail clients implement in-store digital media solutions that leverage YCD’s proprietary content management and delivery platform.”

For more information and media inquiries please contact YCD Multimedia at info@ycdmultimedia.com or 646-237-8100.