YCD Multimedia and Elecard Create Digital Video Broadcasting in Super Hi-Vision Quality

Posted September 09, 2009 in Press Releases

New York, NY, September 9, 2009 - YCD Multimedia, a developer and provider of smart digital media solutions, and Elecard Devices CJSC, a leading developer of codecs for digital video, have announced today a partnership to deliver Super Hi-Vision quality (up to 3840 x 2160 pixels) broadcasting capabilities to the digital signage market.  A demonstration of the new technology will be showcased this week at the International Broadcasting Convention (IBC) exhibition held September 11th - 15th in Amsterdam.

The solution combines YCD’s MuVi WallTM technology and Elecard’s new advanced MPEG-2 Codec Pack. At IBC YCD will showcase a 9 LCD screen video wall, displaying combined video and animated content in Super HD resolution using Elecard’s MPEG-2 Codec Pack.

“Together, YCD Multimedia and Elecard have managed to bring to market a winning product that enables retailers and content providers to easily manage and playback extremely demanding video content files. We can now deliver almost any required video playback resolution with a cost effective, easy to use and standard solution.” says Dani Zeevi, Chief Technology Officer at YCD Multimedia. “In the process of delivering this solution to the market we have found Elecard to be a most professional partner that is fully committed to our ultimate mutual goal:  Enabling our customers to deliver Super HD playback without compromising image quality.”

The exhibited technology exploits the cutting edge Super High Definition encoders comprised in the multipurpose Elecard MPEG-2, AVC/H.264 codec pack. It includes SuperHD, Low Delay, Lossless and UltraFast encoder versions. The Low Delay Edition provides less than a 100 millisecond delay in the compression chain for capturing, encoding, TS multiplexing, demultiplexing and decoding, while the Lossless Edition allows transcoding of compressed content using the same bitrate as the original with a PSNR higher than 50db. The SuperHD decoder used in this exhibition and the YCD|Player™ only go to show the stunning results that can be achieved when technologies brought by Elecard and YCD Multimedia work together.

“We have been working with YCD Multimedia for almost a year and we have both benefited from our partnership,” said Andrey Posdnyakov, Elecard Group President. “The needs of the digital signage market are growing rapidly and it is necessary to have the proper response to that growth. Our response is the fastest Super HD solutions that offer outstanding video quality coupled with Elecard’s 20 years of experience in the video encoding field.”

--------------------------
Visit us September 11th - 15th at IBC 2009 in Amsterdam, Booth 7.D20, Hall 7
--------------------------
ABOUT YCD Multimedia (http://www.ycdmultimedia.com):
YCD Multimedia enables retailers to realize rapid returns on investment from in-store digital media. Its end-to-end offering provides professional services and technology to increase profits, optimize product mix and enhance the customer experience. For a decade YCD has led the field in innovation for over 1,200 clients on 5 continents. YCD’s clients include some of the world’s most recognized brands such as American Airlines, Toyota, Kodak, Hilton Hotels, Cartier, Pizza Hut, and Heineken. Founded in 1999, YCD has offices in the United States, United Kingdom and Israel along with an international network of resellers serving clients around the world.

About Elecard (http://www.elecard.com)
Elecard is a leading provider of video compression technology and high quality software products for video and audio playback, editing, analysis, multimedia content preparation and streaming. Elecard’s solutions are optimized for various platforms including PCs, Set-Top boxes, portable media players and mobile phones. Elecard supports the most popular industry standards such as MPEG-2, MPEG-4 Part 2, H.264/AVC, DV, DVCPRO, DVCPRO HD, AAC, HE-AAC. Elecard is based in Tomsk, Russia, with subsidiaries in the USA and Singapore.

For more information and media inquiries please contact YCD Multimedia at info@ycdmultimedia.com or 646-237-8100.