YCD CEO Noam Levavi Quoted in WSJ Special Supplement: Digital Place-Based Media

Posted April 09, 2010 in YCD Multimedia in the News

Wall Street Journal special supplement on Digital Place-Based Media, April 9, 2010
Digital Place-based Media: The High Value Proposition
By Lyle Bunn

“In working with several chains including Dunkin’ Donuts, Burger King and Pizza Hut, in-store digital media has created enthusiasm among store associates, educated customers about new products and increased sales by as much as 46% on items promoted on digital media at the point-of-sale.” said Noam Levavi, CEO of YCD Multimedia.

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