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Ram Vision will now run its network using YCD Multimedia software. The announcement came this week as Ram also made public the signature of 17 new contracts with shopping malls across the UK during the last eight weeks. This more than doubles the number of contracts signed since Ram Vision was formed in November 2009, when parent company RAM Investment Group (RAM) acquired the assets of ASG Media PLC (ASG) and the business of Estates Media Partners Ltd. (EMP).
The four largest of these recently signed contracts have a combined annual shopper footfall of 100 million: Liverpool 1, Liverpool; Lakeside, Thurrock; Eldon Square, Newcastle and Stop Shop, Clapham, London.
RAM’s Executive Chairman, Tim Baldwin, commented: “While the newly signed contracts have added 60% to the Ram Vision portfolio of formalised digital contracts, the footfall in the mall space has increased by an even greater percentage.
Ram Vision’s early activity was the legal formalisation of the trading relations with malls that were inherited on creation Increasingly though agreements are being made with new malls and owners. Mall owners with which we now trade include: Grosvenor Estates, Land Securities, Hammerson, Henderson, Capital Shopping Centres, Capital & Regional and Frogmore.
Significantly, all but four of the 17 recent mall contracts are entirely new relationships. The advent of new relationships began with the five year contract this March in Birmingham; 29 new screens supplied and installed by Ram Vision in the famous Bullring which has the UK’s highest annual footfall of shoppers, 39 million.
The additional 17 recently won mall contracts, are expected to deliver new additional annual revenues of £1,275,000 reflecting an average annual forecasted income of £75,000 per mall per annum.
Ram Vision is continuing to tie up contractually other trading relationships with malls that it inherited. The total number of trading relationships both formally contracted and pending amount to 45.”
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