The Guardian: Up close and personal

Posted September 15, 2008 in YCD Multimedia in the News

The words “donuts” and “cutting edge” are rarely seen in the same sentence. But in Buffalo, New York, an experiment that could shape shopping experiences in the future features the ring-shaped snacks. Two Dunkin’ Donuts stores are about to start trialling a system that can scan your face and play an advert on a digital screen that is targeted to your age, gender and demographic group.

Visit the Guardian for more information.