Wall Street Journal: The Ad Changes With the Shopper In Front of It

Posted August 21, 2008 in YCD Multimedia in the News

By EMILY STEEL, Wall Street Journal

Ad targeting is coming to a store near you.

In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the consumer recently picked off a shelf or purchased—and in the near future, based on what the shopper looks like.

Visit the WSJ for the full article.

http://online.wsj.com/public/article_print/SB121927508211958397.html
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