The Economist:  The Science of Shopping – The Way The Brain Buys

Posted December 18, 2008 in YCD Multimedia in the News

Retailers are making breakthroughs in understanding their customers’ minds. Here is what they know about you.

“Barry Salzman, the chief executive of YCD Multimedia in New York, has big plans for the area around a cash till. He is using digital video screens displaying ads that relate to what someone is buying and which can also be linked with facial-recognition software to refine the displays according to the customer’s age or sex. His system is already being used in Aroma Espresso Bars in America to present, say, an advert for a chocolate croissant to someone buying only a cappuccino.”

Read the full article at The Economist