Entrepreneur: What are your Customers Thinking? Next-gen technologies predict consumer behavior.

Posted May 18, 2009 in YCD Multimedia in the News

By Jennifer Wang

[Digital] merchandising firm YCD Multimedia is rolling out a digital media platform featuring video screens that play advertisements related to what people put in their shopping carts at points of sale. For instance, at the cash register at Aroma Espresso Bar (one of YCD’s clients), a woman buying a coffee might see a commercial for a scone on the monitor.  CEO Barry Salzman believes the retail environment of the future will integrate the ability to measure which promotions are working and which ones aren’t with the ability to act upon this information immediately.

Read the full story.