By Katy Bachman
As Pizza Hut explores rebranding its stores as “The Hut”, an integral part of the effort is an in-store digital video network designed to engage customers. Called “Hut TV”, the new video network has already been installed in 20 stores in Jacksonville, FL., and four in Dallas, TX. The chain plans to roll out the network to more locations in 2010.
YCD Multimedia is an integral partner in this rebranding effort supplying the digital media platform on which “Hut TV’s” content is managed, scheduled and distributed and providing project management services for the installation of the displays and hardware.
YCD Multimedia's executive team combines technology and international media expertise.