A Letter from our CEO
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We will surely look at 2010 as the year that the digital place-based media industry entered adolescence, and not only earned recognition as a powerful tool for brands and retailers, but became an integral and necessary part of any successful retail marketing mix. The reason for this, quite simply, is that it works.
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Retail Update 1
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“YCD Multimedia, with their advanced technology, flexible integration capabilities and creative expertise is best positioned to provide us with the most dynamic and flexible solution for ourselves and our customers."
- Avi Edri, CEO of Cinema City
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Retail Update 2
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“Not only did we see a measurable increase in the sales of featured items but we also saw an increase to our total spend per customer. YCD truly delivered on their promise and I have no doubt the AdScreens are a good investment.”
- Alastair Oatey, Director of Operations, City Screen Ltd.
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Retail Update 3
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“YCD helped us create a very branded, engaging environment that reflects the proper ‘mood’ as the shopper moves from one area to the next. It’s very cost effective and it definitely adds to the customer experience."
- Jason Parks, President, MetroShoe Warehouse
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Partner Update
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“We are very pleased with the flexibility of the YCD’s MuVi Wall™ solution and how easily it interfaces with our product. YCD’s robust technology makes serving content to multiple, non-standard display formats simple, and cost effective.”
- Dana Corey, vice president of global sales and marketing for Prysm.
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Technology Update
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“This new release is a direct response to the needs of our customers and partners across the retail industry.”
– Dani Zeevi, CTO of YCD Multimedia.
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Industry Update 1
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“To reap the full benefit of digital signage, it’s still important to use cost-effective strategies. Keeping on top of emerging technologies will make is easier to personalize content and tailor it to the location and tastes of your audience.”
- Brian Schuvart, ADOTAS.COM
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Industry Update 2
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“...digital place-based media commonly delivers a four to 50 percent sales lift, five to 15 percent more service inquiries, 40+ percent improvement in branding/recall, a 40 percent reduction in waiting time...”
- Lyle Bunn, Principal and Strategy Architect, Bunn Co.
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