Greetings from our CEO, Noam Levavi

Happy New Year!

We ring in 2010 on an optimistic note. During the 2009 holiday shopping season retailers saw an increase in consumer spending and it is anticipated that this trend may indicate a general turn around in the economy in the months ahead.

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YCD Multimedia Provides Digital Media Solutions to Bobbi Brown Cosmetics

“YCD Multimedia really understood our overall goals and worked to create a solution that is specific to our space and our brand and a solution that will have the longevity to grow and expand as we do.”

Leo Mascotte, vice president of creative services for Bobbi Brown Cosmetics

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Retailer Ed Hardy Uses YCD’s Video and Interactive Mobile Technologies in Australian and UK Stores

“We are always trying to push the boundaries on what we can offer our guests in both leading technology and cool interactive experiences. YCD Multimedia, with their suite of digital media solutions, was one of the only vendors out there pushing those boundaries.”

Robert Farrell, chief operations officer of Ed Hardy Australia and New Zealand

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Coffee Chain Arcaffé Observes Measurable Sales Impact with YCD’s AdScreen at Point-of-Sale

"YCD's AdScreen is the ultimate solution for our needs. It is an innovative way to show Arcaffé 's unique variety of products. It allows us to market our new menu efficiently and consistently deliver the right commercial messages."

Michael Azulay, vice president of marketing at Arcaffé

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YCD Multimedia and Sony Electronics Teamed Up to Present ‘Best in Class’ Digital Signage Solution at November’s Digital Signage Show in New York

“Partnering with display and other hardware manufacturers gives us the ability to provide truly integrated, in-store digital media solutions. The combination of SONY’s high quality displays and YCD’s cutting edge technology, allowed us to exhibit a ‘best in class’ solution and a one-stop destination for customers at The Digital Signage Show.”

Josh Kampel, vice president of business development & client services at YCD Multimedia

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RGB Communications becomes YCD partner in UK and Ireland

RGB Communications has become an official distributor of YCD Multimedia’s software solutions to the digital signage markets of the UK and Ireland.

“We are seeing an increased demand for digital in-store marketing and YCD Multimedia’s solutions stand high above any other option. Customized music and commercial messages substantially enhance the customer experience, creating an exciting and stimulating experience that can lift sales overall, as well as on featured products. We are very proud to be working with YCD Multimedia who share our vision in delivering robust, scalable and easy to install digital signage solutions. We look forward to working together and capitalizing on the explosion of digital media use in the retail environment.”

Caroline Britt, managing director of RGB Communications.

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Digital Point-of-Sale Gives Brand Marketers an Edge

Article from eMarketer.com

The retail point of sale represents a major battleground for brand marketers, as they attempt to get consumers’ attention through in-store displays and signage.

“While consumers are influenced by a number of factors prior to entering the store, digital point-of-sale media—in-store signage, displays and more—can have a big impact on their purchase decisions while they are shopping,” according to the new eMarketer report, “CPG Marketers Go Digital at Point of Sale.”

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