A Letter From Our CEO
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Greetings from our CEO, Barry Salzman
“It looks fantastic. I have to say I was mesmerized and my wife had to drag me to baggage claim.” That’s not bad praise from a Pulitzer prize-winning architecture critic upon seeing one of YCD’s most recent installations for American Airlines at their new terminal at JFK Airport in New York City. The promise of digital media is that it is more engaging and impactful than its static paper-based predecessor…but more importantly, we have long advocated its value is also in its measurability.
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Retail Update
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The Hut: It’s not just Pizza Anymore
Reflecting their recent emphasis on providing easy, prepared meals for the whole family and the introduction of the Tuscany line of family style pasta meals, Pizza Hut is truncating its name in some markets to simply “The Hut”. Already a popular moniker among employees and their ‘text messaging’ patrons, this new branding initiative makes clear that The Hut delivers more than just pizza.
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Digital Media Update
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American Airlines: A Digital Makeover at JFK
When American Airlines’ new Terminal 9 opened at New York’s JFK airport, travelers were awed by the massive mural adorning the 65 foot high wall. The mural, created by Italian artist and architect Matteo Pericoli and called “Skyline of the World”, spans nearly 400 feet and is over 50 feet high.
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Technology Update
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Retail's Holy Grail? A Sneak Peek at YCD's New Content Management Platform
With the forthcoming launch this summer of YCD's Real-Time Ad Management Platform (RAMP), YCD Multimedia is continuing to transform the way retailers communicate with their customers in-store. RAMP, developed to address the real needs and challenges of our retail customers, offers one platform for retailers, their agencies and their suppliers to manage their digital in-store media workflow and close the loop between digital promotions and actual sales, allowing for real-time optimization.
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Industry Update
What Are Your Customers Thinking?
By Jennifer Wang, Entrepreneur Magazine
Next-gen technologies predict consumer behavior
[Digital] merchandising firm YCD Multimedia is rolling out a digital media platform featuring video screens that play advertisements related to what people put in their shopping carts at points of sale. For instance, at the cash register at Aroma Espresso Bar (one of YCD's clients), a woman buying a coffee might see a commercial for a scone on the monitor.
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