A Letter From Our CEO
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Greetings:
As an ex-McKinsey consultant, I read with great interest their recent warning to retailers. Beware, “the least effective thing to do in a recession is simply to ‘hunker down’ and ‘weather the storm’,” they told readers of The McKinsey Quarterly at the end of last year. As I read on, I realized that the digital media solutions that YCD offers its clients directly impact each of the initiatives McKinsey was suggesting that retailers take on to combat a recessionary environment. Specifically, how to sell more, reinforce brand differentiation and manage expenses. These are each integral elements of what drives the return on investment in digital in-store media for YCD’s clients.
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Retail Update 1
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ThisPlays2 at Benelux’s Free Record Shop
Free Record Shop is the largest Benelux entertainment chain with 70 stores in Belgium and 180 stores in the Netherlands. They carry an assortment of over 300,000 titles in music, movies and gaming. On December 11, 2008 the new Free Record Shop concept store opened its doors in the Metropolis Movie Complex in Antwerp Belgium which welcomes over 3.5 million guests per year. YCD Multimedia solutions were integral to the innovative design of the concept store.
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Retail Update 2
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Coke Gets Results with In-Store Digital Media
Coca-Cola, prompted by the dramatic sales uplift of their drink products when promoted on
YCD’s AdScreen solution at Aroma Espresso Bars, incorporated in-store digital media into their entire below-the-line (BTL) media plan for 2009. Studies conducted by Coca-Cola Israel showed 16% of the population had visited Aroma and recalled its digital advertising for Coca-Cola Zero.
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Technology Update 1
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Retalix and YCD Integrate Digital Media with Point of Sale Software
In another industry-leading innovation, YCD Multimedia has successfully closed the loop between in-store promotions and actual sales in real time through its integration with Retalix point-of-sale software.
Retalix is the leading provider of food retail and distribution software worldwide.
Their software solutions automate and synchronize retail, distribution, and supply chain operations for retail outlets, headquarters, and warehouses. Retalix solutions are installed at over 40,000 retail and distribution sites and 300,000 checkout lanes around the globe.
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Industry Update 1
Major Media in the Shopping Aisle
by Matthew Egol and Christopher Vollmer
Marketers are using digital and video technology to reach shoppers at the moment that matters most.
“The last bastion of prime-time mass marketing may well be the retail shopping environment,” says Booz & Company. In a recently published article, Booz partners Matthew Egol and Chris Vollmer take on the case of the shopping aisle as a major marketing medium preparing for prime time.
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Industry Update 2
Banks Come Alive...with the Sound of Music
A December 2008 article in the Israeli newspaper “Maariv” highlighted the results of a study conducted by one of the largest financial institutions in Israel.
In the study, 512 people who visited bank branches with no music were surveyed, while another 500 people who visited branches with music were also surveyed.
The group that visited the branches with music showed a 35% increase in the feeling of comfort while at the branch.
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