YCD Multimedia Newsletter : September 2008

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September 2008

A Letter From Our CEO

Greetings YCD Multimedia Partners, Clients and Friends:

At YCD Multimedia, we have one reason for being: to help make retailers and other consumer-facing businesses be more successful. Our industry-leading research and development efforts are continuing to focus on innovative ways that YCD Multimedia can transform the retail environment of the future, and our marketing team has been doing an extraordinary job of communicating this message to the industry, our customers and prospects alike. A short while ago we completed our brand refresh initiative to align our brand and message with our long-term business strategy. The results of those efforts have been well-received, most noticeably with the traffic growth of 75% per week on our new web site, ycdmultimedia.com. Adrian Cottrell of Daily DOOH, an industry-leading blog, was quoted as saying, “the bar may have been raised in terms of corporate web presence in the digital signage space”. We are also excited about the extensive media coverage of YCD Multimedia recently, particularly by The Wall Street Journal and Fox Business News.

We have had a busy 2008 characterized by great progress in the expansion of our US operations from our new base in New York City and continuing with innovative market development initiatives in Israel. Our business in the UK and the rest of world is also growing with exciting new pilot opportunities, including the New Look story in this newsletter.

This issue marks the re-launch of the YCD Multimedia Newsletter. We took a little time to redesign our newsletter to align with our brand refresh initiative. We’ll send it out quarterly to keep you up to date with news, projects, partners and profiles of our team. As always, we’d like to hear from you, so let us know what you think.

Sincerely,
Barry Salzman

Retail Update 1

The Ferrari Shopping Experience

Ferrari lovers have a new way to get a hold of some of the famed Italian automaker's newest gear, but a car is not what you buy at these stores. It’s everything from notepads to suitcases emblazoned with the familiar black and yellow logo.

Retail Update 2

Retail Store of the Future – Powered by YCD Multimedia

New Look, one of the UK's largest fashion retailers with over 600 stores throughout the European Union, has recently unveiled its new flagship store in Liverpool. Retail Week called the new store design, equipped with YCD Multimedia audio and video digital media solutions, "a radical departure" and hailed the store as sleek and dramatic.

Technology Update

YCD|Player 3.0 Release

We are very proud to announce the release of YCD|Player 3.0, the next generation player that delivers state-of-the-art functionality to specifically address market demands. We would like to thank our partners and customers who participated in the beta testing program to help ensure the products we deliver answer the business challenges. The initial feedback has been very positive and we are confident that this release will dramatically help end users reach their goals with this robust, cost effective solution. We welcome any additional feedback and suggestions on how we can continue grow and improve our solutions and Offering.

Industry Insight

Digital Onsite Media Growth Forcasts

The growth forecasts for digital continue to defy the general downward trend in the media industry - the latest figures put media spend for US digital signage at $2.25 billion by 2011.

Article Provided by AKA.TV

In this issue

A Letter From Our CEO
The Ferrari Shopping Experience
Retail Store of the Future – Powered by YCD Multimedia
YCD Player 3.0 Release
Digital Onsite Media Growth Forcasts
Employee Spotlight

In Short

YCD|Multimedia has created the content management platform that will revolutionize onsite digital marketing. With smart onsite digital media solutions, YCD Multimedia enables retailers to realize rapid, measurable returns on investment. Our end-to-end offering provides professional services and technology to increase profits, optimize product mix and enhance the customer experience. For a decade we’ve led the field in innovation and customized installations for over 1,200 clients on 5 continents.

To learn more, visit our website at http://www.ycdmultimedia.com

Employee Spotlight

Robert Swanson, Director of Business Operations U.S.

“I’m thrilled to be part of such an energetic and capable team in a company at the forefront of this emerging industry.”
– Robert Swanson

Robert brings more than 15 years of experience in technology and business operations, holding an MBA in Finance and Management from Columbia Business School. Robert began at YCD Multimedia as a consultant focused on the company’s global business strategy. He spent the first four months working out of the Tel Aviv office, where he became known for his strong work ethic and kind disposition. In February of 2008 Robert accepted a full time position with YCD Multimedia as the Director of U.S. Business Operations. Upon his return to New York, he was quickly emerged in securing the new company office space, developing process and procedures for departments that guide employees, not only in the US, but across the organization today.

Robert loves to travel and enjoys the outdoors, hiking, scuba diving and snowboarding.